: Shorter videos (15–20 seconds) that must be watched entirely.
: Standard videos that allow skipping after the 5-second countdown. Skip adPlease wait: 5 seconds
The platform uses different formats depending on advertiser choice and device: : Shorter videos (15–20 seconds) that must be
: On some devices like Roku, the skip option may only appear on a second consecutive ad after another 5-second countdown. Skip adPlease wait: 5 seconds
: Advertisers typically only pay if a viewer watches at least 30 seconds of the ad (or the entire ad if it is shorter) or interacts with a call-to-action.