: While mature markets like North America face "digital fatigue," high-growth regions include India , China , and Brazil . 2. The Rise of "Social Video" & Creator Content
: Digital OTT streaming and video content dominate the market, holding over 50% share of platforms and content types, respectively.
Traditional TV and film now compete directly with social media and creator-led platforms for screen time.
Engagement is shifting from passive viewership to active fandom, which is a major economic driver. Media and entertainment outlook | Deloitte Insights
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: Expected to grow at a 7.7% CAGR between 2026 and 2030, potentially reaching $4.15 trillion by the end of the decade.
Free report: A New Era of Engagement in Media & Entertainment