Should I Buy Marriott Stock 2017 🔥 🎉

: Increased exposure to luxury segments through Starwood brands like W and St. Regis made the company more sensitive to economic cycles.

: The combination of Marriott Rewards and Starwood Preferred Guest (SPG) created a massive loyalty base of nearly 110 million members by year-end 2017. Financial Growth :

: In 2017, the stock was a strong performer, fueled by "superb industrial logic" from the merger. Investors who bought in early 2017 benefited from a 66% price surge as the market priced in the value of the new hospitality giant.

: The company returned $3.5 billion to shareholders through dividends and repurchases in 2017 alone.

: Rising pressure from Online Travel Agents (OTAs) like Expedia and the growth of Airbnb challenged traditional hotel market shares.

: The acquisition of Starwood in late 2016 gave Marriott control of 30 brands and over 1.1 million rooms across 100 countries.