Sell With A Story: How To Capture Attention, Bu... -

Most sales pitches start with "About Us" or a list of features. This is a mistake. Your prospect’s brain is wired to tune out repetitive information.

Frame your story around someone just like your prospect. Detail their struggles, their doubts, and their eventual victory. Sell with a Story: How to Capture Attention, Bu...

Use sensory details. Don't just say "productivity increased." Describe the "quiet, stress-free office" or the "manager who finally made it home in time for his daughter’s recital." Most sales pitches start with "About Us" or

The biggest pitfall in sales storytelling is making your company the hero. In a great sales story, and you are the "Mentor" (the Obi-Wan to their Luke Skywalker). Sell with a Story: How to Capture Attention, Bu...