[s1e2] Start Up Or Die Trying Apr 2026

Watch Undercover Billionaire | Season 1 Episode 2 | discovery+

: Despite the setback, Stearns doubles down on his goal of identifying a viable business model in Erie, Pennsylvania. He focuses on generating enough seed money to launch his "big idea"—eventually revealed as a professional BBQ restaurant and craft brewery called Underdog BBQ . [S1E2] Start Up or Die Trying

You can watch the full episode on platforms like Discovery+ and Apple TV . Watch Undercover Billionaire | Season 1 Episode 2

: The primary drama centers on Stearns hitting a physical breaking point. After grueling days of manual labor and sleeping in his truck to save money, he falls severely ill and is hospitalized. This health scare threatens to end his mission before his new business even has a name. : The primary drama centers on Stearns hitting

" Start Up or Die Trying " is the second episode of the reality series , which follows self-made billionaire Glenn Stearns as he attempts to build a million-dollar business from scratch in 90 days with only $100 in his pocket.

In this episode, the high-stakes pressure of the challenge reaches a literal fever pitch:

: The episode highlights the "billionaire mindset" in action: pivoting when plans fail and finding ways to leverage small amounts of cash into larger opportunities, even while maintaining his undercover identity as "Glenn Bryant".