: After brief pauses, major players like L'Occitane (now operating as Л'Окситан), Lancôme , Yves Saint Laurent, and Giorgio Armani have maintained a presence in the market.
Russian Beauty: A Blend of Tradition and Modern Innovation The concept of "Russian beauty" has evolved from traditional folk rituals into a booming global trend often compared to the rise of K-beauty. In modern Russia, beauty is not just about aesthetics—it is a significant economic driver and a cultural cornerstone. The Philosophy of Skincare: "From the Fridge" to High-Tech russian beauty
: There is a high demand for aesthetic procedures among women aged 25–50. Popular treatments include incobotulinumtoxinA (Xeomin) for expression wrinkles and procedures that enhance preferred features like arched eyebrows and an oval face shape . : After brief pauses, major players like L'Occitane