Crisis narratives, country branding, and tactics of social influence in international conflicts.
: Covers the evolution of public diplomacy (PD) from Cold War pro-West sentiment to modern digital "hearts and minds" campaigns. Routledge Handbook of Public Diplomacy
: Includes perspectives from established scholars and younger practitioners, moving beyond a purely US/UK-centric focus in the second edition. Crisis narratives, country branding, and tactics of social