The release of the "Roockie" official music video served as a cornerstone of the band's 25th-anniversary celebration. Founded in the late 1990s, the group used this project to pay tribute to their legacy while signaling a "new era" of original beats and evolution. The video is part of a broader campaign that included live performances, such as appearances at the Xyyp Music Festival (XMF) .
While the title plays on "rookie," the content often reflects on the "full circle" journey of long-term relationships and professional longevity, emphasizing reassurance and remaining "in this together". The release of the "Roockie" official music video
For fans, the #Guys25anniversary2022 campaign was a moment of nostalgia. The video captures the essence of a group that has survived decades of industry shifts. By labeling the video with , they positioned themselves not just as a legacy act, but as active participants in the modern music scene, continuing to produce cinematic content that connects with both "old" and "young" audiences. While the title plays on "rookie," the content
The music video titled (often appearing with Cyrillic or stylized text such as "РОК-У-РОЛ" or "РОК-У-РОК") is a commemorative release by the legendary group GUYS (also known as Guys or Guy S ) for their 25th Anniversary in 2022 . Context: The 25th Anniversary Celebration By labeling the video with , they positioned
The video prominently features stylized text (РОК-У-РОК), often associated with their specific regional identity and the "rock" energy they bring to their pop-electronic sound. Legacy and Impact
True to the band's history since 2017, the track reflects their signature style of blending hip hop, folk, pop, and electronic house.