Directed by W.I.Z., the music video is a meta-cinematic experience featuring two distinct "Robbie" personas:
: He performed "Different" at the 100th Royal Variety Performance in 2012, showcasing the song's grand orchestral arrangement. Robbie Williams - Different
: The track followed the high-energy #1 hit "Candy," providing a more vulnerable, classic "Robbie ballad" contrast on the Take the Crown album. Directed by W
: The chorus acts as a heartfelt promise: "This time I'll be different, I promise you / This time I'll be special, you know I will". : A tuxedo-clad Robbie conducts an orchestra playing
: A tuxedo-clad Robbie conducts an orchestra playing the soundtrack to a film.
The song is a plea for redemption and a vow to change. In the lyrics, Williams explores themes of self-sabotage and the desperate hope that this time will be different: