The video and song served as a "cultural remedy" during the COVID-19 pandemic:
: DJ Riton and producers The Invisible Men collaborated to formalize the meme into a song, heavily sampling the original MK remix of "Push the Feeling On" to create the "Dopamine Re-edit". Cultural Impact and Performance The video and song served as a "cultural
: Mufasa created his character to promote authenticity and happiness, often wearing a signature "tacky" look of shorts and socks to show that anyone can "be yourself and live life". Video Production Details Released on February 26, 2021, the video features
The official music video for "Friday" (Dopamine Re-edit) by and Nightcrawlers is a high-energy collaboration that transformed a viral pandemic-era meme into a global chart-topping hit. Released on February 26, 2021, the video features internet personalities Mufasa (Jeff Obeng) and Hypeman , whose infectious dance routines became a symbol of joy and resilience during worldwide lockdowns. Origin and Viral Success The track's journey began before its official release: : The song reached number one in Flanders
: In late 2019, Mufasa and Hypeman gained fame for a video where Mufasa dances alongside a moving car to a remix of the Nightcrawlers' 1992 classic "Push the Feeling On".
: Their enthusiastic celebration of the weekend ("It’s Friday then, then Saturday, Sunday, what?") sparked a massive social media trend, with celebrities like Kanye West and Katy Perry participating in the dance.
: The song reached number one in Flanders and Poland and the top 10 in the UK, Germany, and Italy.