Directed by , the music video is highly theatrical and enhances the song's dark tone:
Ross and Gunplay have a deep history dating back to when Gunplay was 15. Rick Ross - Nobody's Favorite (feat. Gunplay) - Spotify Rick Ross - Nobodys Favorite ft. Gunplay
: It features Ross's luxury lifestyle—yachts, horses, and mansions—contrasted with violent, "menacing" imagery. Directed by , the music video is highly
: In the song and its accompanying visuals, Ross portrays the strategic "boss" figure, while Gunplay acts as the "muscle," reinforcing their long-standing partnership. : In the song and its accompanying visuals,
: Lyrics touch on the demands of their careers, explaining to significant others that their lifestyle often keeps them away from home. The Music Video
: Ross and Gunplay are seen at a table with an underworld businessman; Gunplay eventually drags away a disloyal member in a bodybag. Relationship History