Raury wrote the track out of intense frustration with the traditional school system, which he viewed as a "system of indoctrination".

It’s characterized by heavy, driving rhythms, acoustic guitar riffs, and powerful communal chanting.

To promote the song, Raury performed it "guerrilla-style" on top of a truck in parking lots outside other artists' concerts (like Odd Future), literally stealing fans by giving them an immediate, live experience. Key Quotes and Themes

He positions himself as a "savior," not out of narcissism, but to remind listeners that they have their own natural calling to follow.