Marketing - Proximity

EMBiz - Ep. 148 - Why Proximity Marketing is the Next Big Thing

Proximity marketing (also known as ) is a strategy that uses location-based technology to communicate directly with customers via their mobile devices when they are near a specific location. By delivering the right message at the right place and time, businesses can significantly increase engagement and drive immediate conversions. Core Technologies PROXIMITY MARKETING

Proximity marketing relies on several wireless technologies to detect location and trigger messages: EMBiz - Ep