An open auction where ad impressions are bought and sold instantly as a user loads a webpage. It is generally the most common and cost-effective method.
An invite-only auction where high-quality publishers offer premium inventory to a select group of advertisers. programmatic media buying definition
Real-time auctions ensure competitive pricing for every impression. An open auction where ad impressions are bought
A tool used by advertisers and agencies to manage and purchase ad inventory from multiple sources through a single interface. programmatic media buying definition
Uses data to reach specific audiences based on demographics and behavior.
Similar to guaranteed deals but without a commitment to purchase; the advertiser has first-look access to inventory before it enters an auction. Key Benefits and Challenges Potential Challenge Efficiency