Programmatic Media Buying Apr 2026

An invite-only auction where publishers offer premium inventory to a selected group of advertisers before it hits the open market.

A digital marketplace that connects DSPs and SSPs, facilitating real-time auctions for individual ad impressions. Primary Buying Methods programmatic media buying

Software used by advertisers to set campaign parameters—such as target audience, budget, and bidding strategies—and automatically purchase ad space. programmatic media buying

Software used by publishers to list their available ad inventory and manage the sale of impressions to various buyers. programmatic media buying