Get started with Programmatic Direct - Google Ad Manager Help
: Advertisers and publishers agree on a fixed Cost Per Mille (CPM) before the campaign goes live. programmatic direct buy
: Unlike open exchanges, PDB involves a direct deal between a single buyer and a single publisher. Get started with Programmatic Direct - Google Ad
: The buyer gets "first look" at inventory at a pre-negotiated price but is not obligated to buy every impression. Key Benefits programmatic direct buy
: Publishers often reserve their most exclusive or high-performing inventory (e.g., homepages or niche newsletters) for direct buys rather than selling it on open markets. Types of Programmatic Direct Deals