By late 2016 and into 2017, programmatic spending was projected to more than double, growing from $19 billion to over $42 billion by 2020. Consumer-Centric Programmatic Advertising - ResearchGate
Programmatic buying is the purchase of digital ad space using software and algorithms rather than manual negotiations. programmatic buying 2017
Used by publishers to manage and auction their inventory. By late 2016 and into 2017, programmatic spending