Methods are the specific tools used to gather and analyze data.

The consistency of a measure. A study is reliable if it yields the same results when repeated under similar conditions.

Analyzing existing datasets (like census data) to find new insights. B. Qualitative Methods (Words and Meanings)

Group discussions that reveal how people interact and form opinions collectively.

Views social life as something that can be studied through objective, scientific observation and measurement (often associated with Quantitative data).

The ultimate goal of social research is not just to describe the world, but to explain why social patterns exist. By combining rigorous methods with ethical integrity, researchers can provide the evidence needed to inform public policy, improve social services, and deepen our understanding of the human experience.

Decide which methods best suit the goals of the study.

Share the results to contribute to the collective body of knowledge. Conclusion