To produce an interesting press release, you must treat it like a "story starter" rather than a dry announcement. The goal is to provide a journalist with a compelling narrative that they can easily adapt into a news article. 1. Identify a Genuine "Hook"
Journalists often decide within 10 seconds if a release is worth pursuing. PRESS RELEASE
: If your first sentence doesn't answer why the general public should care, it likely won't be read. To produce an interesting press release, you must
Before writing, ensure your news is actually —meaning it is new, surprising, or solves a problem. To produce an interesting press release