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: Tools like Sora and Runway are now used to create entire scenes in primetime shows, moving generative video from experimental "filler" to leading roles.

: Partnerships between the NBA and tech leaders allow fans to feel like they are sitting courtside through "spatial computing," enabling them to replay any moment from a player’s first-person perspective. AI as the New Creative Engine PlayboyPlus.23.01.04.Alexis.Tae.Make.A.Move.XXX...

Traditional passive viewing has been replaced by experience-based engagement. Audiences now expect to step into the stories they consume. : Tools like Sora and Runway are now

: Major platforms have integrated "second-screen mechanics," allowing viewers to bet, vote, or chat in real-time during live events like the 2026 Golden Globes . " allowing viewers to bet