: Define exactly who you are writing for to ensure the content is relevant.
: Examine top-ranking articles for your chosen topic to understand what users are actually looking for when they search. 2. Structuring Your Content Page281
: Start by jotting down ideas that bring value, then use keyword research to refine them based on search volume and competition. : Define exactly who you are writing for
Before you start writing, you must lay a solid foundation by identifying your topic and audience: Page281