: Best for those who want a boutique experience. Beyond their iconic home try-on, they offer a stellar mobile app with a "virtual swipe" feature to quickly compare different frames on your face. They also have brick-and-mortar stores for in-person adjustments.
: Identified as the best overall choice due to its "staggering array of options" and ability to handle everything from budget house brands to high-end luxury frames. It also offers a prescription scanner app to help you find your current prescription from your existing glasses. online places to buy glasses
: A strong hybrid option. You can use their virtual mirror tool online or visit a physical Target location for free fittings, adjustments, and cleanings. They accept a wide range of vision insurance plans directly at checkout. : Best for those who want a boutique experience