The official music video for "Up," a collaboration between British pop star Olly Murs and American vocalist Demi Lovato, is a cinematic exploration of relationship conflict and the literal breaking of barriers. Released in December 2014, the video uses a minimalistic yet explosive concept to illustrate the "deceptively upbeat" nature of the folk-driven pop track.
Directed by Ben and Gabe Turner, the video is set in two separate, sparsely furnished rooms divided by a single brick wall. Olly Murs - Up (Official Video) ft. Demi Lovato
: As the song progresses, both artists begin to trash their respective rooms—tearing apart pillows and throwing objects—expressing the frustration and internal turmoil described in the lyrics. The official music video for "Up," a collaboration