The recently released its Annual and Sustainability Report for 2025 and its Interim Report for Q1 2026 . Despite a demanding market marked by geopolitical uncertainty and currency fluctuations, the company exceeded SEK 10 billion in annual sales for the first time in 2025. Financial Performance Highlights (2025 – Q1 2026)
The company operates across three segments: , Sports & Leisure , and Gifts & Home Furnishing . 2025 Full-Year Performance : Net Sales : Exceeded SEK 10 billion. new wave
The company reported a "strong year-end performance" despite currency effects and continued high investment levels. The recently released its Annual and Sustainability Report
: The company is aggressively building team wear stock and recently signed a major deal with a large U.S. youth football club (4,000 players). 2025 Full-Year Performance : Net Sales : Exceeded
: The Craft brand is performing exceptionally well and plans to launch into indoor sports (handball, volleyball) within the coming year. Future Outlook
: The Integrated 2025 Report highlights transparency in global value chains, focusing on climate impact and social responsibility.