Words like "free," "cheap," or "discount".
You have "cheap" as a negative, but you are trying to bid on "cheap accounting services". Quick Visualization Tips for Excel How To Create A NEGATIVE Keyword List For Google Ads Negative keyword report(1).xlsx
For example, if you sell "Apple laptops" but your ads show for "Apple pie recipes," create a section for "Linguistic Ambiguity". Words like "free," "cheap," or "discount"