: The video opens with home video clips of a young Cano in Hermosillo, Sonora, singing and playing guitar.
: A focus on his own happiness and staying true to the path that led him from Sonora to international charts. Natanael Cano - Arriba [Official Video]
The music video, directed by the , creates a sharp contrast between Cano’s past and his rapid ascent to stardom: : The video opens with home video clips
: Reaching a peak ("estar arriba") despite doubts from others. Watch the official music video that showcases Natanael
Watch the official music video that showcases Natanael Cano's transition from his childhood in Mexico to his life as a global superstar: Natanael Cano - Arriba [Official Video] Rancho Humilde YouTube• May 6, 2020 Natanael Cano's 'Arriba' Video: Watch - Billboard
: References to cannabis culture ("Cannabis Sativa") and the social atmosphere of his new life.