Social media and creators drive viewers to TV shows ... - Deloitte

The media landscape is experiencing a significant shift toward digital, on-demand engagement, marked by a transition from traditional broadcast models to interactive, user-driven content. Key trends include the rise of user-generated content, media convergence, and the increasing reliance on social media algorithms for content discovery. For a comprehensive overview, review the 2025 Digital Media Trends report from Deloitte Insights .