Mr Selfridge - Season 1 -

Harry's genius for promotion is a central theme, featuring spectacles like the visit of world-famous ballerina Anna Pavlova and an exhibition of the first plane to fly across the English Channel.

While Harry is the driving force, the series uses an "upstairs/downstairs" formula to explore the lives of both the wealthy elite and the hardworking shop floor staff. Mr Selfridge - Season 1

The debut season focuses on Harry's mission to make shopping "as thrilling as sex" by creating a retail "theatre". Unlike the stale, traditional shops of the era, Selfridges & Co. was designed as a fantasy-like environment where customers were encouraged to touch the merchandise and linger in the luxury. Harry's genius for promotion is a central theme,