: Personalizing the conflict by vilifying the enemy leader (e.g., as a "new Hitler" or "barbarian").
(2004) by Anne Morelli is a foundational text in media studies that systematizes the mechanisms of wartime manipulation. Inspired by Arthur Ponsonby’s 1928 work Falsehood in War-Time , Morelli outlines ten essential principles used by governments and media to justify conflicts and maintain public support. The Ten Principles of War Propaganda Morelli, Anne Die Prinzipien Der Kriegspropag...
: Focuses on enemy cruelty (atrocity propaganda) while dismissing one's own "collateral damage". : Personalizing the conflict by vilifying the enemy