Bullet points of the contents (e.g., 20+ high-res brush presets, 5 custom templates).
Talk about the 3-5 key pieces in the zip that define your current style.
Explain how generic-looking zip files are used in phishing campaigns.
Best if you are writing about cybersecurity or "Moiarte.zip" is a suspicious file appearing in emails.
Best if the .zip is a resource you’re giving away (brushes, textures, or code).