Major Lazer - Run Up (ft. Partynextdoor & Nicki Minaj) -
: The video depicts a house party where every guest is glued to their smartphone, documenting every dance move and interaction.
: The directors stated the goal was to laugh at our "unconditional love" for smartphones through humor and exaggeration.
Directed by the Belgian collective (known for their work with Stromae), the official music video takes a satirical look at modern digital culture. Major Lazer - Run Up (ft. PARTYNEXTDOOR & Nicki Minaj)
Musically, "Run Up" is a and Pop fusion characterized by warped guitar chords, high-pitched vocal samples, and a suave, tropical groove.
: Notably, Nicki Minaj appears in the video via a FaceTime call , further leaning into the digital obsession theme. : The video depicts a house party where
Lyrically, the song revolves around themes of attraction and confidence. Nicki Minaj’s verse stands out for its bold wordplay, including references to Hillary Clinton, Monica Lewinsky, and her "Barbie" moniker. Diplo described the track as an effort to bring "classic Major Lazer style" back to the forefront by working with artists on the same creative "wave". The "Selfie-Obsessed" Visuals
The track was a long time coming for Major Lazer's Diplo, who had been trying to secure a collaboration with Nicki Minaj for several years. Produced by , Stargate , and Jr Blender , the song brings together three distinct musical worlds: Musically, "Run Up" is a and Pop fusion
: Added high-energy verses that paid homage to her Trinidadian roots and teased her then-upcoming fourth studio album. Music & Lyrics Analysis