: Global CTV ad spend is expected to reach $46.3 billion by 2026, with 18–25% annual growth as streaming definitively overtakes linear TV.
: This is the fastest-growing channel, expanding at 20–30% year-over-year as brands shift budgets toward intent-based platforms for better ROI. Evolving High-Growth Channels Mainstream Mediabuy
: Roughly 90% of display advertising transactions in developed markets are now programmatic. Programmatic buying is expected to account for 74% of total open web revenues. : Global CTV ad spend is expected to reach $46
: Creators are increasingly treated as media partners rather than just influencers. Brands are moving away from one-off sponsorships toward long-term partnerships and ambassador programs. Programmatic buying is expected to account for 74%
: A massive growth area, projected to hit $198 billion by 2030 , with mobile gaming currently holding a 56.5% market share. Strategic Shifts for 2026 8 media buying and strategy predictions for 2026 - Ad Age