Made To Stick Page

: Use sensory information and specific examples rather than abstract language to make the idea graspable.

: Use narrative to provide a mental "flight simulator," preparing people to act on the idea. Available Summaries & Resources: Made to Stick: Why Some Ideas Survive and Others Die Made To Stick

: Grab attention by breaking a pattern or creating a "curiosity gap" that people feel the need to fill. : Use sensory information and specific examples rather

This book explores why some ideas thrive while others die, identifying six key principles for creating "sticky" messages—ideas that are understood, remembered, and have a lasting impact. and have a lasting impact.