This track served as a significant co-sign for Lul Bob, as Kevin Gates is a major figure in modern Southern rap, known for his Luca Brasi persona which represents the "enforcer" or "backbone" of his family and organization.

Lul Bob discusses "marrying the hustle" and setting feelings aside to focus on his grind.

The video gained hundreds of thousands of views within its first years, bolstered by social media promotion, including Kevin Gates' TikTok . Where to Listen/Watch Official Music Video: YouTube - Lul Bob & Kevin Gates