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The Anthem of Brooklyn: How Lola Brooke’s "Don't Play With It" Became a Global Force

What started as a 15-minute freestyle in a Brooklyn home has transformed into a worldwide cultural phenomenon. "Don't Play With It," featuring fellow Brooklynite Billy B , isn't just a song; it's a gritty, high-energy statement that has redefined the sound of New York drill for a new generation. The Birth of a Banger lola_brooke_feat_billy_b_dont_play_with_it_offi...

The track’s origins are surprisingly humble. Lola Brooke recalls being "tired of people playing with me" and instantly vibing with a beat produced by , Semi Beatz , and Tsunamiwakeup . The infectious hook—"Don't play with it, don't play with it, don't play with it"—came to her naturally as she paced her house. The Anthem of Brooklyn: How Lola Brooke’s "Don't

Released on May 14, 2021, the song took a slow but powerful climb to the top. It exploded on TikTok in 2022, eventually amassing millions of streams and becoming a staple for viral dance clips. The momentum was so undeniable that it earned Lola Brooke a major label deal with Arista Records at the start of 2023. Lola Brooke recalls being "tired of people playing

Watch the official music video that helped propel this Brooklyn anthem to viral status:

Lola Brooke feat. Billy B - Don't Play With It (Official Video) LolaBrookeVEVO YouTube• May 14, 2021 From Local Drill to Global Viral Hit

Seeking a "sister" in the industry to share the moment, Lola reached out to Billy B, who had recently returned to New York and was looking to re-establish her presence in the music scene. The result was a collaboration that Billy B herself described as "magic" the first time she heard the beat in the studio.