Loboda_moloko_premera_klipa_2020 Apr 2026

: Loboda stated that the concept took over four months to develop.

: Her performance of the song at the 2021 Muz-TV awards drew widespread comparisons to Beyoncé and Shakira due to its elaborate staging and visual aesthetic.

The song "moLOko" became one of the most popular tracks of 2021 in both Russia and Ukraine, according to Apple Music. It earned several accolades, including: at the Muz-TV Awards . Best Song of the Year at the Music Platform awards. Platinum Certification in Russia shortly after its debut. Interesting Facts loboda_moloko_premera_klipa_2020

: Shortly after its release, on the night of December 21–22, the video was mysteriously removed from YouTube . It was restored soon after, with Loboda’s team citing an intentional act by "bad actors".

In December 2020, Ukrainian singer Svetlana Loboda (LOBODA) released the high-concept music video for her single marking a major artistic shift toward a more cinematic and dramatic style. Key Highlights of the Premiere Release Date : December 18, 2020. : Loboda stated that the concept took over

: The video quickly became a viral hit, gaining over 1.5 million views within its first 24 hours. Performance and Recognition

: The plot follows a family drama that leads a girl to prison, with the video’s heroines expressing their complex internal emotions through expressive choreography . It earned several accolades, including: at the Muz-TV Awards

: The video was directed by the renowned Alan Badoev , a long-time collaborator of Loboda.