Levi Strauss & Co. Guide

Levi Strauss & Co. is a global leader in denim and one of the world's largest apparel companies, famous for inventing the blue jean in 1873. What began as durable workwear for miners and cowboys during the California Gold Rush has evolved into a symbol of authentic self-expression worn by everyone from rock stars to presidents.

In 1853, Bavarian immigrant Levi Strauss opened a wholesale dry goods business in San Francisco. The company’s trajectory changed forever in 1873 when Strauss partnered with tailor Jacob Davis to patent copper-riveted reinforcements for denim work pants—the birth of the modern . Key historical milestones include: 1873 : Received U.S. Patent No. 139,121 for riveted pants. Levi Strauss & Co.

: Acquired in 2021, this body-positive brand marks the company's entry into premium activewear. Levi Strauss & Co