Leading Digital: Turning Technology Into Busine... Apr 2026

In the modern economic landscape, "going digital" is no longer a luxury reserved for Silicon Valley startups; it is a survival mandate for the 90% of the economy operating in traditional industries. In their seminal work, Leading Digital , George Westerman, Didier Bonnet, and Andrew McAfee argue that true digital transformation is not about purchasing the latest gadgets, but about fundamentally reimagining how a business operates and delivers value. To achieve this, companies must strive for , a state reached by balancing two critical dimensions: Digital Capability and Leadership Capability . The Two Pillars of Digital Mastery

Leveraging automation, data analytics, and real-time integration to break down silos, reduce costs, and increase organizational agility. Leading Digital: Turning Technology into Busine...

Transformation requires cultural shifts; leaders must use digital tools to foster open dialogue and "crowdsource" solutions from employees to ensure authentic buy-in. In the modern economic landscape, "going digital" is

Moving beyond mere transactions to create seamless, omnichannel engagements that meet rising consumer expectations for speed and personalization. The Two Pillars of Digital Mastery Leveraging automation,

Redefining how the company creates value, such as moving from selling products to providing digital-based services or "product substitution".