Lana Del Rey - Born To Die (official Music Video) Apr 2026

Lana wrote the original treatment for the video under the title . Her vision was to create a metaphorical representation of heaven, which Lemoine adapted into a grand production featuring:

Lana sits on a throne in the Trinity Chapel, flanked by two live tigers (filmed separately from the singer for safety). Lana Del Rey - Born To Die (Official Music Video)

The video popularized the "sad girl" and "Tumblr girl" aesthetics, influencing fashion trends like flower crowns and vintage Americana imagery. Lana wrote the original treatment for the video

It won "Best Pop – International Video" at the 2012 UK Music Video Awards and has since amassed over 700 million views on YouTube. Lana Del Rey - Born To Die (Official Music Video)