: Research shows that among characters aged 50 and over, only 1 in 4 are women .
The representation of mature women (aged 50+) in entertainment has reached a critical turning point. While iconic figures like continue to command global influence through projects like the Ponniyin Selvan films , broader industry data reveals deep-seated systemic challenges and "gendered ageism". 1. On-Screen Representation: The Visibility Gap
Remains an "individual matter" rather than an industry standard. (PDF) Women Over 50: The Right To Be Seen on Screen
: While more women may be visible on sets today, they are still largely absent from high-level decision-making and senior creative roles . 3. Emerging Signs of Change