Kiss Electronics -

She challenged the team to redesign the interface using the KISS principle:

"Keep It Simple, Stupid," she said, tapping the board. "Leo, people don't want a computer that toasts. They want toast." kiss electronics

Leo eventually realized that in electronics, He kept a small "KISS" sticky note on his monitor from then on, a reminder that the best technology is the kind that gets out of the way. She challenged the team to redesign the interface