Following his 2020 G FUEL sponsorship termination, Keemstar faced controversy in 2022 after publicly accusing Ninja of "stealing" his signature Cotton Candy flavor, a product previously removed by the brand. The incident highlighted ongoing tension regarding intellectual property and flavor ownership among streamers, with Keemstar asserting personal ownership over the popular, formerly branded, flavor profile. For a detailed breakdown, watch this YouTube video . Keemstar Meltdowns Down - Ninja Takes His Gfuel Flavor