Jingle "pegou Pressгјo" - Jerгґnimo Rodrigues 13 (bahia - Eleiг§гµes 2022) -

Campaign materials frequently used the number 13 , images of stars, and the "GeroLula" concept to solidify the partnership between the state candidate and the presidential candidate.

Research highlights how Jerônimo’s victory was tied to portraying the election as a test of the PT’s strength in the Northeast. Campaign materials frequently used the number 13 ,

A key academic paper that analyzes the communication strategies used in this campaign is titled . images of stars