The music video is a masterclass in creative editing and practical visual effects. Directed by Greg & Lio, it features a series of "impossible" moments that synchronize perfectly with the song's infectious Afro-pop beat:
: It famously opens by "crumpling" the final frame of her previous video, "Come," as if it were a sheet of paper, signaling a transition into a new world. The Sound of "Melting Pop" Jain - Makeba (Official Video)
: The video highlights local culture, featuring the Pantsula dance crew "The Perfect Storm" from Soweto, and artwork by South African artists like Karabo Poppy. The music video is a masterclass in creative
When French singer-songwriter Jain released the official video for in 2016, she didn’t just drop a catchy pop track; she unveiled a visually surreal homage to a global icon. Shot across the vibrant streets of Johannesburg, South Africa , the video serves as a bridge between modern DIY aesthetics and the rich cultural legacy of the woman who inspired it: Miriam Makeba . A Love Letter to "Mama Africa" Jain, who spent parts of her youth in
At its core, "Makeba" is a tribute to the legendary South African singer and civil rights activist Miriam Makeba , affectionately known as . Jain, who spent parts of her youth in the Republic of Congo and South Africa, grew up listening to Makeba’s records. The song was born from a desire to introduce Makeba’s spirit—her fight against injustice and her message of unity—to a younger generation. Visual Sorcery in Johannesburg