Jaclyn Page

Her 2017 collaboration with Morphe sold over one million units by its first year, solidifying her status as a "beauty guru queen". The Entrepreneurial Turmoil

Despite her success, Hill's ventures into independent brand ownership were marred by logistical and public relations failures.

The launch of Jaclyn Cosmetics was disastrous; customers reported finding metal, hair, and mold in their products. Hill eventually issued full refunds. jaclyn

This highlighter sold over 25,000 units in 20 minutes at Sephora, breaking retail records and generating roughly $10.7 million in earned media value (EMV).

Her namesake makeup brand, owned by Forma Brands (which filed for bankruptcy), officially closed on January 31, 2024 . Her 2017 collaboration with Morphe sold over one

By late 2023, Hill announced she was closing her brands to focus on her mental health and return to content creation.

Hill later launched a loungewear brand (Koze) and a jewelry line (Jaclyn Roxanne). Both faced criticism, including allegations of stealing a name from a smaller creator for Koze and design-theft claims for her jewelry. A New Era: Closure and Relocation Hill eventually issued full refunds

In April 2024, Hill and her husband Jordan Torrey moved to California. She recently underwent a procedure to dissolve her facial fillers and has shifted her content primarily to short-form videos on TikTok and Instagram , often featuring Amazon and Walmart affiliate links.