: Jada’s presence on the track was seen by 50 Cent as an act of war, famously leading to the diss track "Piggy Bank".
Experience the energy of the 2004 anthem through the high-definition remaster of the official music video:
While the lyrics celebrate the city, the subtext is heavily focused on the ongoing feud with 50 Cent.
: Often cited by fans as having the standout verse, Jada brought the lyrical precision and Yonkers grit that made him a favorite among "rappers' rappers". His signature raspy laugh and "100 guns, 100 clips" hook became instant New York staples. 3. Subtext and the 50 Cent Shadow
The music video, directed by Hype Williams, stripped away the glossy, sun-drenched "pop-rap" visuals that Ja Rule had become known for in the early 2000s. Instead, it embraced a stark, dark, and industrial aesthetic.