in September 2016, all four major U.S. carriers—, AT&T , T-Mobile , and Sprint —launched unprecedented "free" offers to capitalize on upgrade cycles.
: These aggressive subsidies, which many industry experts like those at ABI Research viewed as a revival of older subsidy models, were designed to lock customers into long-term contracts (24–30 months) to prevent them from switching providers. in 2026: Value and Risks While the BOGO deals of the past are gone, the Apple iPhone 7 iphone 7 buy one get one free
was a landmark promotional campaign from 2016 to 2017 that revolutionized how major wireless carriers attracted new customers. While these deals are no longer available for the discontinued in September 2016, all four major U
The "Buy One, Get One Free" (BOGO) offer for the Apple iPhone 7 Go to product viewer dialog for this item. in 2026: Value and Risks While the BOGO