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Founded in 2004 by Will Harvey and Eric Ries, IMVU was created as a 3D avatar-based social network and instant messaging service. While traditional tech companies of that era spent years perfecting a product before launch, IMVU’s founders took a radical approach:

: This "build-measure-learn" cycle allowed them to pivot quickly based on what users actually wanted, rather than what the founders assumed they wanted. A Thriving Virtual Economy IMVU.svb

IMVU evolved into a massive virtual world with a complex proprietary economy: Founded in 2004 by Will Harvey and Eric

: They released a "bug-ridden," incomplete version of the service to the public almost immediately. : The platform operates on "credits," which users

: The platform operates on "credits," which users can buy with real money or earn through in-app activities.

Today, IMVU remains one of the largest avatar-based social ecosystems, continuing to serve millions of users as it navigates the intersection of social media and the metaverse.