Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v Apr 2026

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories . iKON - ‘왜왜왜 (Why Why Why)’ M/V

The song explores the raw, confusing aftermath of a breakup where the reasons for separating remain elusive . The lyrics trace a journey from being "lovers"

Unlike typical pop songs that end after a bridge, "Why Why Why" concludes with an emotional peak in the outro, a "charming point" designed to linger with the listener . representing the deep