I Theorise Вђjagged Loveвђ™ Informed Strongly | Of The Zygmunt Baumanвђ™s (2003) Concept Of Вђliquid Loveвђ™
"Jagged Love" takes Bauman’s fluid framework and applies it to high-stress, uncertain environments like the pandemic:
The theory of "Jagged Love" serves as a contemporary application of Zygmunt Bauman’s "Liquid Love," specifically highlighting how people in high-uncertainty environments attempt to use "liquid" tools (like dating apps) to find "solid" stability, only to experience a sharp, cyclical pattern of disillusionment. Amazon.com: Liquid Love: On the Frailty of Human Bonds "Jagged Love" takes Bauman’s fluid framework and applies
The following table summarizes how the two concepts interact: Bauman's Liquid Love (2003) Roche et al.'s Jagged Love (2022) Individualism and consumerist culture Crisis-driven search for security Relationship Goal Freedom and lack of "fixed" bonds The "Solid" Romance Masterplot Outcome Fragile, transient, "disposable" connections A cycle of matching, messaging, and losing faith Emotional State Perpetual, mild insecurity/emptiness Sharp disillusionment and narrative exhaustion Analyze the "Jagged" Evolution : Unlike the smooth
: Modern dating (like apps) turns partners into commodities to be consumed and replaced if the "sum doesn't add up," leading to a persistent sense of loneliness even amidst constant connection. 2. Analyze the "Jagged" Evolution (2022) in their study of dating app narratives
: Unlike the smooth flow implied by "liquid," this experience is sharp and abrasive. Users frantically "swipe and match" to find a stable "romance masterplot" to anchor them against global chaos.
The concept of , theorized by researchers like Roche et al. (2022) in their study of dating app narratives during the COVID-19 pandemic, is a direct expansion of Zygmunt Bauman’s (2003) " Liquid Love " . It describes a specific cycle where individuals, feeling the extreme uncertainty of a global crisis, turn to digital platforms seeking the "solid" security of a traditional romantic masterplot (meeting, falling in love, marrying).